Daily Intelligence Briefing
10 August 2026
admin@propinder.com · generated 2026-08-10 06:01 Europe/Madrid
Strategy
Two firms onboarded and soft login shipped, but traffic and buy clicks dipped and two big firms have gone quiet.
Discounts: new high-seller prop
Two firms are fully onboarded: WeMasterTrade and Earn2Trade.
Blocked: FundingPips is not replying, and there is no affiliate link for Topstep.
CEO + Dani + Javi
Discount pages (VN/TH SEO)
The discounts page is live with SEO behind it, and visitors rose from 6 to 9.
Blocked: No task has been started yet on adding Vietnam and Thailand firms or new content, so there is no real progress signal.
Dani + Content
Profiling survey A/B
Four A/B tests are clearly written out and ready to run.
Blocked: None of the tests have started, and there is no buy ratio number yet to check against the 5% goal.
PM + Data
Purchase funnel
Soft login is live in the checkout flow.
Blocked: Weekly new user tracking is not set up yet, so we cannot see the effect.
Carlos
PostHog KPIs
kpis: 5 series over 6 complete weeks, 2 funnel(s), 861 recommendations
Pageviews
Buy-link events
Calculators visitors
Country pages visitors
Discount pages visitors
Profiling survey completion (last complete week)
| Step | People | Of the first step |
|---|---|---|
| Pageview | 2,611 | 100.0% |
| Find Challenges | 333 | 12.8% |
| Get Challenges | 225 | 8.6% |
| Buy clicks | 40 | 1.5% |
Internal and tester addresses excluded, on top of PostHog's own test-account filter.
Buy-click conversion by source (last complete week)
| Step | People | Of the first step |
|---|---|---|
| Organic (excluding social ads) | 64 | 2.7% |
| Social ads | 4 | 1.8% |
The two segments deliberately count different buy-click events: organic also counts Desktop card clicks and the comparison buy link. That mirrors the two PostHog dashboards, so the numbers match what people already track.
Challenge recommendations
| Firm | Times recommended | Clicks | Clicks per recommendation |
|---|---|---|---|
| E8 Futures | 55 | 3 | 6% |
| Crypto Fund Trader | 52 | 4 | 8% |
| E8 Markets | 52 | 9 | 17% |
| The5ers | 49 | 22 | 45% |
| Hola Prime | 47 | 3 | 6% |
| City Traders Imperium | 42 | 2 | 5% |
| Funded Trader Markets | 41 | 10 | 24% |
| FundedNext | 41 | 5 | 12% |
| Funding Traders | 38 | 8 | 21% |
| Atmos Funded | 36 | 22 | 61% |
| FXIFY | 33 | 5 | 15% |
| Fintokei | 31 | 6 | 19% |
| Moneta Funded | 25 | 3 | 12% |
| FundedNext Futures | 24 | 4 | 17% |
| Goat Funded Futures | 21 | 1 | 5% |
| The5ers Futures | 21 | 3 | 14% |
| The Trading Pit | 17 | 1 | 6% |
| WeMasterTrade | 16 | 4 | 25% |
| Finotive Funding | 13 | 1 | 8% |
| Hola Prime Futures | 12 | 2 | 17% |
Clicks per recommendation is click intensity, not a click-through rate: one recommendation can draw several clicks, so this legitimately exceeds 100%.
Competitor Changes
Near-empty run: PropFirmMatch's only email is a favorites re-confirmation prompt, notable mainly as evidence it is building logged-in user profiles and firm-following as a retention layer
ongoing PropFirmMatch is leaning on logged-in dashboards and per-firm favoriting to build a retention loop, naming QT Funded, ThinkCapital, Topstep and FundedNext Futures
This run's single email is not an offers push at all, it is a re-engagement prompt asking users to log into their PFM Dashboard and confirm favorite firms in the bottom-left section so updates stay relevant. That tells us PFM holds an account layer with per-user firm follows and is using it to target firm-specific update emails, which is the delivery mechanism behind the rule-change tracking role we flagged on 2026-08-08. The framing also includes "support the firms you believe in", which quietly ties user favorites to firm goodwill and, by extension, to PFM's advertiser relationships.
Evidence: PropFirmMatch email 2026-08-09: "Keep QT Funded, ThinkCapital, Topstep, FundedNext Futures On Your Radar", instructions to log into the Dashboard and update favorites at bottom-left, benefits listed as staying aligned, receiving relevant updates, supporting firms, keeping the PFM profile current. Entities listed: Propfirmmatch, Dover Delaware, and Prop Firm Match Global FZCO, IFZA Business Park, Dubai.
So: Propinder should ship a lightweight "follow this firm" action that works without forcing account creation, and wire it to alerts on the dated firm-changelog feed already planned, so a user following QT Funded, ThinkCapital, Topstep or FundedNext Futures gets a notification the day a rule, price or payout split changes rather than a periodic re-confirmation nag.
Second consecutive run where PropFirmMatch's activity is about owning the firm-update relationship with users rather than competing on discount depth.
Read this run: PropFirmMatch (1), TheTrustedProp (0), TradeInformer (David Kimberley) (0)
Discount Updates
discounts: 11 email(s), 2 beating our site discount, 6 offer(s), 2 draft(s)
Partners beating our site discount
| Firm | Newsletter | Site % | Backoffice % (ref) | Delta | Valid from | Valid to |
|---|---|---|---|---|---|---|
| Funded Trading Plus | 50% claimed | 20% | 20% | +30 | - | tonight |
| Finotive Funding | 45% claimed | 25% | 25% | +20 | - | Monday, 11 PM |
The site figure is the baseline: it is what a customer actually sees. The backoffice column is our own record, shown only for reference. A value marked 'claimed' was extracted from the partner's email and is not independently verified.
Offers and condition changes
| Firm | What changed | Type |
|---|---|---|
| Finotive Funding | Up to 45% off challenge accounts, closing Monday 11 PM | discount |
| Fintokei | 20% off Fintokei challenges | discount |
| Funded Trading Plus | 50% off the $10k 1-Step Express Challenge: $49.50 instead of $99 with code 50NEW | discount |
| Hantec Trader | 25% off all programs with code 25AND95 | discount |
| Free 95% Reward Share add-on with code 25AND95 (Propinder shows an 80% profit split) | discount | |
| The5ers | Live 1v1 Battles event with a $100K Swing account as the prize | other |
Outreach drafts prepared
| Firm | To | Code requested | Current → asked |
|---|---|---|---|
| Funded Trading Plus | lloyd@fundedtradingplus.com, lara@fundedtradingplus.com | PROPINDER | 20% → 50% |
| Finotive Funding | oliver.newland@finotive.one, alaa.kreidy@finotive.one | PROPINDER | 25% → 45% |
Waiting unsent in the admin mailbox's Drafts, each copying partnerships@propinder.com. Nothing is ever sent automatically.